Digital transformation is on the rise and no industry is immune

A model to follow: How Uber revolutionized transport

Uber, an American tech company that enables customers to call, track, and pay for a car using the Uber app, exemplifies how the aforementioned adapt-or-die phenomenon is changing entire industries. Traditional taxis, which are called curbside are ordered via telephone, still require cash or card payment. Uber, on the other hand, is an easy-to-use online platform that connects drivers and riders. It’s digital business model not only offers cheaper rides, it also provides a very convenient user experience and has proven very easy to scale, which explains how Uber, created in 2009, has grown into a $6.2 billion company in just 8 years. Today the company serves in over half a thousand cities across the world. (more…)