Post&up is a spin off brand from Inovum IT Solutions. The post&up photoletter is a new and genius photo/postcard format. The special design is even exhibited in Barcelonas MIBA (museum of ideas and innovation)! The photoletter is made by the customer online, sent after print directly to the recipient via post and can be then folded into a picture-frame. Every card can be created with an unique text and own personal photo.
Inovum in cooperation with the product designer Nadine Meisel developed the concept, programmed the web application and manages the store.